IPAM is a school that has over 30 years of experience in teaching marketing, having always offered education of excellence in close proximity to companies and the markets.

Our teaching model combines theory and practice, taught by faculty with business experience and real-world challenges which are posed to students by companies.

The environment at IPAM Lisbon and IPAM Porto is one of professionalism, competence and determination. The students are true Marketing Managers when starting or developing their career.


Founded in 1984, it is the oldest and largest school of marketing in Portugal and has trained over 9,000 students in its 31 years of existence.

It was one of the first Portuguese institutions of higher education to be assessed by the European University Association, the most important association in the sector.

During the 1990s, IPAM sees remarkable growth. It develops a very close relationship with the business market, its courses receive recognition from the Portuguese government, it holds its 1st Congress of Marketing Professionals and launches the only scientific journal specialised in Marketing to this day. After the year 2000, IPAM holds the largest management simulator at the national level, it fully integrates all of its academic programmes within the framework of the Bologna Process and welcomes the illustrious Philip Kotler and Tom Peters in inaugural lessons for the academic year.

Since 2015, IPAM has been part of Laureate International Universities, the largest global group of higher education, whose mission is to offer higher education with a multicultural focus. Founded in 1988, Laureate has over 70 institutions in 25 countries and is also available online, with over a million students and more than 70 thousand collaborators.


Laureate International Universities is the largest global group of higher education, offering access to quality education focused on student results.

  • 25 countries and online
  • Over 1 000 000 students
  • More than 70 institutions

The Universities that comprise the Laureate network offer Bachelor’s, Master’s, Doctoral and Post-Graduate courses in areas such as Business, Engineering, Hotel Management, Law, Architecture, Arts, and Medicine, amongst others.

Laureate aims to help its students reach their potential and achieve their personal and professional objectives. It brings to its universities and to its students' global insight with a local perspective, creating a truly multicultural career-oriented learning experience.


A student-centred teaching model, which aims at preparing students for a global world through the acquisition of knowledge and the development of skills which will enhance their employability anywhere the world.

At IPAM, throughout the years a pedagogical model that combines classroom activities, technology and a link to the market has been developed.

During these classroom activities, the instruction is given in the more conventional model but with innovative pedagogical methodologies (case studies, theatre, role-playing, group work, tutorial sessions or simulations). Instruction in a blended-learning environment is aided by new technologies (moodle, networking, forums, chats, video conferencing).

Finally, instruction in a market environment is carried out outdoors (business and opening-days, classes in companies, working visits, traineeships, workshops or conferences).

IPAM's innovative and differentiating academic model is thus based on 2 key pillars:

  • Link to business
  • International experience

IPAM Lisbon


IPAM campus located in Lisbon and Oporto are prepared to offer students a unique academic experience and to enhance their academic success.

Open 24h/day, 365 days a year.

  • Study areas and communal spaces which intend to stimulate teamwork and foster university integration: Class Rooms | Labs | Auditorium| Library | Study Rooms | Outdoor Lounge
  • Services which aim at facilitating the students’ daily lives: Food Court | Copy Centre| Students Services | Virtual Campus | Free Wi-Fi


Programs taught in:
  • English
  • Portuguese

This school also offers:



This Bachelor’s Degree course aims at developing the essential skills for a role in marketing. ... [+]

This Bachelor’s Degree course aims at developing the essential skills for a role in marketing.

Throughout the course, students carry out projects in collaboration with companies, respond to business challenges, participate in international marketing competitions, have lessons given by companies and visit some organisations to familiarise themselves with the professional reality of a marketing manager.

During the course, cases are studied within the scope of social responsibility and sustainability.

With this degree in marketing, students also take a certification in Google Adwords, which allows them to acquire knowledge in a very important field in marketing: digital.... [-]

Portugal Lisbon Porto
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6 semesters
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This global bachelor's degree in Marketing responds to a market need in terms of creative, innovative, and sustainable projects, integrating knowledge and practical skill ... [+]

This global bachelor's degree in Marketing responds to a market need in terms of creative, innovative, and sustainable projects, integrating knowledge and practical skills, and able to have a theoretical reflection and analysis of socioeconomic and cultural situations, in national and international context.

This course in marketing is taught entirely in English and is focused on soft skills, providing students with both practical and operational abilities and will allow them to have a better integration in their surrounding environment as professionals and individuals. Leaving behind the much used "paper and pencil" approach, devoting a significant amount of time to laboratory interventions, field work and vocational studies, giving special emphasis to "know" together with "know-how", we will look for the desirable result: the "how to be". This philosophy is embodied in the following way:... [-]

Portugal Porto
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6 semesters
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IPAM - The Marketing School

Location address
Quinta do Bom Nome,
Estr. da Correia 53
1500-210 Lisboa

Lisbon, Lisbon, PT
Location address
Rua Manuel Pinto de Azevedo, 748
4100-320 Porto

Porto, Porto District, PT