Contemporary and cutting-edge education

The Willem de Kooning Academy offers contemporary and cutting-edge art courses that complement changing, international practice. The outside world is no longer looking for the autonomous artist or the graphic designer, but rather for people who possess a multitude of talents and skills and who look beyond the borders of their original discipline. These are ‘creating pioneers’. The speed and complexity of technological developments strongly influence contemporary and future professional practice. Our students will work both at local and at international levels with professionals from different disciplines in open and virtual settings.

Personal development

We create the setting in which you can develop and broaden your interests. You can choose different ways of working, the type of assignment that suits your style of learning and how to develop your talent. The whole learning process may be different for each individual student, but the degrees that you earn are equal. You will attend theory classes that are appropriate to your level at the time and you will be part of an elective programme. It is important that you do not only choose a particular study programme – let’s say Design – and a major – let’s say Advertising – but also a professional role and a professional context with a corresponding internship and a minor programme. You can also enter an honors programme and/or complete your graduation specialization by choosing an exchange programme at an academy or university abroad. This gives you the opportunity to adopt the academy’s education programme to your own preferences and to the development of your own talent.

Study career coaching

While a student at WdKA, a study career coach will monitor your progress and help you make your personal study choices. Your study career coach will help you prepare for your life as a professional. Together you will decide your choices and the course that your studies will take.

Rotterdam Onderwijs Model (ROM)

The Willem de Kooning Academy is one of the 14 institutes of the Rotterdam University of Applied Sciences and works with the Rotterdam Onderwijs Model (ROM – Rotterdam education model). This model differentiates between knowledge-driven, practice-driven, and student-driven educational activities cq. aims & goals.

Majors & practices

On top of your major, let’s say Advertising or Fine Art, your study will also comprise elective minors. You may choose from a wide range of contemporary subjects and issues. It will introduce you to the three graduation profiles: Autonomous Practices, Social Practices, and Commercial Practices. The choice of minors is limited in your first year, but as you progress they will play an increasing part in your degree programme. Thus, you will study both within your own subject and within the Practices. You will work on real assignments and can gain practical experience during an internship and exchange. Ultimately, you will compile your own broad package of knowledge, skills, and specialties. When you graduate, you will have a unique body of professional practice that will make you stand out in the labor market, in the creative sector or in the art world.

APPLICATION AND ADMISSION

If you are interested in taking a bachelor in Fine Art, Design, Fine Art & Design Teacher Training or Leisure Management at Willem de Kooning Academy, register online before May 1, 2018, for the admission procedure, and register at Studielink. Both this application and the Studielink registration must be completed by May 1, 2018, at the latest. For the NON-EU students, the registration deadline is March 1, 2018. Are you

  • talented in visual arts?
  • independent and responsible?
  • dedicated and motivated?
  • entrepreneurial?

Then visit one of our Open Days on November 11, 2017, and February 10, 2018 – and bring your portfolio! – and apply for admission.

Portfolio checklist

What A selection of 10-15 works which were preceded by a creative process For example designs, objects, photos, films, games, animations, fashion (accessories), furniture, models, drawings, posters, campaigns, paintings, usable artifacts, and sculptures. You can publish and present all of this in a neat traditional portfolio folder, but you can also use different methods: 3D work can be brought in a (cardboard) box, digital work can be presented on a laptop or tablet. Please note: apart from these works, please show us some other things you created. Make a careful selection between the two. That way, we can assess to what extent you have an insight into your own qualities and your own work. On admission days, we will look for and assess: – your expressive and creative abilities; – your feeling for color, form, and material; – originality and inventiveness in your work. Your portfolio, sketches and other works that you bring, need to give us these insights. So please check whether you show both your full capacity and potential, as well as a personal and specific fascination for your preferred major and preferences for (for example) materials, techniques, themes, and concepts. How Sketches, tests, try-outs, and experiments Bring sketchbooks, collections of ideas, scrapbooks, coasters with inventions drawn on the back, material experiments, prototypes, scale models, test prints and first versions. All of this can be related to the 10-15 works mentioned above. We would like to gain insight into your design and creating process. We would like to see how you came to create a final version or design through sketching, trying, testing and experimenting first. We would like to see that you are able to challenge yourself and to further explore your first ideas. It is important for us to see: – you can critically reflect on your work and challenge yourself; – you see and observe the world around you and react to whatever you notice; – if and how you are self-directing and self-learning and able to make choices; – if and in what way you have created potential and can communicate through images. Why Online questionnaire about your ambitions and motivation After your application, we will send you a login code for an online questionnaire. We would like to know more about your choice of major and what you think you can expect from us. Who inspires you? What would you like to learn from us? Please print out your questionnaire and bring it with you during the admission day. We will discuss with you in person your questions and ambitions.

Programs taught in:
  • English
  • Dutch

This school also offers:

Bachelor

Willem de Kooning Academy

Willem de Kooning Academy is the only art academy in The Netherlands that has a major in Advertising. WdKA will teach you to be an all-rounder with a strong conceptual tw ... [+]

Willem de Kooning Academy is the only art academy in the Netherlands that offers a major in Advertising.

Fancy a career in advertising & creative thinking? Choose the Willem de Kooning Academy in Rotterdam! Our students, tutors and alumni regularly hit the limelight by winning international awards and nominations. You will learn to become an all-around advertising or conceptual creative, the linchpin between interdisciplinary creatives and clients. You have a strong vision, passion and drive, and are always on the ball with the latest news, art, brands, and trends. You have a flair for communication and media strategies and a knowledge of creative, technical possibilities.

... [-]
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The term ‘animation’ is derived from the Latin word ‘anima’, which means ‘soul’. Thus, ‘animation’ literally means ‘to incite, to bring to life’. Freely translated, anima ... [+]

Our department Animation focuses intensively on applicability and concept development, in addition to the development of the student’s craftsmanship and skills.

Animation is encountered in films, television series, games, augmented reality, virtual reality, interactive applications/apps, commercials, simulations and informational films. There is also a wide variety of formats, from traditional 2D animation and 3D computer techniques to stop-motion and digital cut-out animation. Animation combines technology with narratives. Animation was made possible by technological advances during the 19th and early 20th centuries, when illusionists became filmmakers. The art form continues to be shaped by technological developments. Animation also has a profound influence on the ways in which societies function and communicate. The animator who is aware of these evolutionary developments also knows the future of the profession and, perhaps more importantly, is in tune with relevant developments in society.... [-]

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Audiovisual media play a major role in information provision, education and entertainment. In our department, you will learn to develop images and sound. You will learn a ... [+]

Operational and artistic dimensions go hand in hand

Audio-visual media play a key role in providing information, in education and in entertainment. The major Audiovisual Design teaches you to design using image and sound. You will be learning audio and camera techniques, software techniques, production methods and concept development.

Our tutors all have a solid theoretical and professional background: they are researchers, script editors, audio-visual designers, motion graphic designers, interactive designers, visual artists, editors, and camera or audio technicians.

The student is expected to have a basic level of prior knowledge in the field of audio-visual design and working with images, as well as an interest in storytelling. Students are expected to explore and take risks, to accept (and even embrace) failure. You will be learning to reflect upon your own work and that of your fellow students.... [-]

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In their designs, fashion designers work from a creative and critical vision of current developments in fashion and society. Fashion is about visual communication: how do ... [+]

At our Fashion Design department you will learn how to apply your knowledge and artisanship in order to forecast fashion trends and to push boundaries.

Fashion designers work from the perspective of a creative and critical vision of contemporary developments in fashion and society. As a student of Fashion Design, you will learn to define and discover trends, and to respond to the market needs of consumers. You will be working within a project-based curriculum on actual articles of clothing, collections and all-round presentations.

Fashion designers work from the perspective of a creative and critical vision of contemporary developments in fashion and society. Fashion is also about visual communication: how do you communicate your designs through various media?... [-]

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You develop your artistic talent through multi-faceted training in all aspects of the profession: applied artistic research, conceptual development, technical skills, com ... [+]

Art theory, research and experimentation all play a prominent role in your study programme

Art exists within a network of cross-references: the artist reflects upon the world at large. Within the Fine Art study programme, you will be learning to define and redefine what art is – or can be – in relation to society. You will be developing your artistic talent through a versatile training in all aspects of the profession: applied artistic research, concept development, ‘making’ skills, communication and presentation of your work, as well as entrepreneurial skills specifically relevant to the domain of the arts. This way you will become a creating pioneer, working on your own self-directed visual research projects.... [-]

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Graphic designers want to communicate. They want to give shape to information in words and images, and tell a story to a specific audience through various media. They des ... [+]

As a graphic designer, you connect your fascination and observations to those of your clients, other designers and the public.

Graphic Design educates a new generation of designers who are engaged, critical, curious and able to relate to the public and clients from an artistic and independent position. We educate makers who – by exploring the responsibility and power of graphic design – are able to relate to social, cultural, political, commercial and technological issues in contemporary society.

Graphic designers want to communicate. Give shape to information in words and images, and tell a story to a specific audience through various media. Design identity and interact with users. As a graphic designer, you connect your fascination and observations to those of your clients, other designers and the public. You want to have a presence everywhere where communication is needed.... [-]

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You will develop into a designer that is specialised in creating applied images and visuals. Illustration is becoming increasingly more visible in our strongly visually-o ... [+]

We believe that by embracing diversity, we are in a position to create a flexible environment in which students can discover their own direction.

Students of the Illustration department at the Willem de Kooning Academy (WdKA) learn to work and study together as a community. Within this community, the department actively encourages the broad range of learning opportunities made possible by contributions from individuals of various backgrounds and various approaches to illustration.

We aim to avoid constraining students within specific branches of illustration. We believe that by embracing diversity, we are in a position to create a flexible environment in which students can discover their own direction. The focus within the department is on three specific areas of the profession: narrative, informative, and authorial illustration. ... [-]

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Lifestyle takes an important place in the commercial market of fashion and interior, but the market is far more diverse. Art and culture, nutrition and health, media and ... [+]

Lifestyle Transformation Design

We are now heading into a period of further transformations that will deeply impact our lives on a personal, social and economic level.

How are lifestyles influenced by the dynamic nature of today’s societies? What is the impact of innovation on our daily lives? Can we change lifestyles is such a way that they can better face the challenges of the future?

Lifestyle Design students should be innovative, visionary and determined.

Students familiarise themselves with methods such as future thinking, design thinking and storytelling, and learn to apply these methods in their research. You will develop essential skills such as conceptual thinking and the ability to formulate and develop a vision, and learn how to apply these skills in the design process.... [-]

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You will develop into an image specialist who – in your individual and questioning way – uses photography as a tool to portray a world in ways that are thought provoking ... [+]

You will be developing as an image specialist who uses photography and other media in order to visually express own vision of reality in thought-provoking and personal ways.

Studying Photography means developing new ways of thinking and seeing. You relate to the world through (photographic) images, and as a professional photographer, you need to know how to deal with this powerful medium. What is your personal vision in relation to photography as a medium and an art form?

You will be developing as an image specialist who, in their own individual and questioning way, uses photography as a tool for portraying the world in thought-provoking and visually challenging ways. You relate to the world through images, by applying your knowledge of the properties of the medium of photography. Photographic images have their own distinctive character, provide specific opportunities, and occupy a special position within contemporary visual culture. As a photographer, you also possess knowledge of the language and general meanings of images, which you are able to apply for your own purposes.... [-]

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Product Design is about constantly examining the relationship between products and their users. There are all sorts of products and they are everywhere, from the purely f ... [+]

The widespread application of new methods of distribution and production are now providing major new opportunities for today’s product designers.

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Product Design is about constantly examining the relationship between products and their users. There are all kinds of products and they are everywhere, from the purely functional to those that make a statement. At its core, product design is all about questioning and redefining that which already exists. This is why product designers develop meaning and think about appearance.... [-]

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Cities, buildings, interiors. These have major influences on how we experience our world. In spatial design, we look at the urban environment and at indoor and outdoor sp ... [+]

Spatial design is a discipline that creatively combines cultural and artistic awareness, social engagement, economic responsibility and technical insight.

Cities, buildings, interiors: all of these have a huge impact on how we experience the world. In spatial design, we consider the urban environment as well as indoor and outdoor spaces on a small and large scale. It is a discipline that creatively combines cultural and artistic awareness, social engagement, economic responsibility and technical insight.

You will learn to deal with the complex tasks and situations facing contemporary society. You will learn to develop a personal vision and to concretely implement this vision within a design practice. The teaching method focuses on projects that address contemporary themes such as sustainability, identity and the repurposing of buildings. Projects in previous years included an ‘instant museum’, a flagship store for a new brand, a long-stay hotel in an industrial area of Rotterdam, a multicultural theatre in a church in Rotterdam’s Zuidwijk district, and creative use of empty spaces in the city centre of Rotterdam.... [-]

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