Marketing Management BA Honours
University of Westminster
Key Information
Select location
Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 - 4 years
Pace
Full time
Tuition fees
GBP 15,400 / per year *
Application deadline
Request info
Earliest start date
Sep 2024
* international | UK: £9,250
Introduction
Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways.
You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) – our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.
Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.
Incorporating the latest marketing strategy, tools and techniques, the modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing. You will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency with a large touch screen that students can connect to using laptops and mobile phones.
Marketers, perhaps more than in any other area of business, need to be able to work effectively in teams, solve problems, think critically and creatively, and present their ideas persuasively. Developing these transferable skills and more, you’ll also discover the connections between marketing teams and other functional business areas.
You’ll gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing, such as Google Analytics. As part of the Marketing and Planning module, for example, students previously developed marketing solutions for an international brand, presenting their recommendations online to the International Marketing Director, who was based in Milan.
As a professional marketer, you will graduate with the skills and knowledge to work in-house for an organisation or a creative agency or become a freelance consultant.
Top reasons to study with us
- Professionally focused course with a chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM).
- Digital Marketing Essentials module incorporates a professional Award in Digital Marketing from the IDM.
- Marketing degrees share a common first year, giving greater flexibility when choosing your specialism.
- Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical.
- Opportunity to study a foreign language as an optional module in each year of study: one of our students chose to learn Japanese and spent a year studying at Waseda University and working as an intern at SMEJapan in Tokyo.
- Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants.
- Guest lectures from industry practitioners have previously included speakers on the use of Google Analytics and speakers from IBM, Tableau, Coca Cola and LinkedIn.
- Programmes are delivered by a multicultural and international teaching body that comes from professional practice and/or is regularly published in top international journals.
Why study this course?
- Combine theory and practice
Link theory to global practice through real-life case studies, guest lectures and live marketing projects. - Build connections
Build connections with peers, marketing professionals and future employers through our links with the CIM and IDM. - Additional professional qualifications
Get the chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM).
Programme recognition
As a Graduate Gateway Institution with the Chartered Institute of Marketing (CIM), the content of our degree has been mapped against CIM qualifications to apply for exemptions for modules. This provides a unique opportunity to gain a professional qualification or award alongside your marketing degree and means that for most CIM qualifications, you only have to take one assessment instead of the usual three. You can also take the IDM Award in Digital Marketing as part of the Digital Marketing Essentials module in your first year.
Career Opportunities
Marketing is a dynamic sector which offers the chance to pursue careers working abroad or for companies that trade all over the world. Our marketing degrees are designed to develop your analytical and problem-solving, providing you with a breadth of knowledge in business, along with the specialist knowledge required to carry out strategic marketing in challenging new contexts.
Past graduates of this degree have found successful employment in marketing roles such as management trainee, retail manager, marketing trainee, market research assistant, advertising trainee, PR assistant, sales promotion executive, trainee brand manager, and global brand assistant. Increasing numbers of students progress to further study on graduation: either taking professional qualifications or staying on for postgraduate study.
The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.
- Develop your innovation & entrepreneurial skills
Develop your innovation & entrepreneurial skills in The Big Idea competition, sponsored by Santander. - Kickstart your career
Learn how to use social media in your job hunt or LinkedIn to kickstart your career. - Develop your CQ
Develop your cultural intelligence – or ‘CQ’ – by studying alongside students and staff representing more than 100 nationalities.
Industry links
As well as the links the institution and individual staff have with professional bodies, including the CIM and IDM, many of the staff who currently teach on this course have extensive professional experience in a range of business sectors, with many staff maintaining links with industry through consultancy and training work.
Through our Alumni Voices series, you’ll also hear from former postgraduate Marketing students who will share experiences, including those who work for global media groups or have established their own marketing consultancies.
Job roles
The course will prepare you for a wide variety of roles in business. Examples of these from our recent graduates are:
- Advertising executive
- Brand manager
- Management trainee
- Market researcher
- Marketing associate/manager
- Marketing strategist
- Product development officer
- PR officer
- Social media executive/manager
Westminster Employability Award
Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.
The award is flexible and can be completed in your own time, comprising a set of core and optional extracurricular activities.
Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.
Admissions
Curriculum
Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice, focusing on either international marketing, marketing management or marketing communications.
The following subjects are indicative of what you will study on this course.
Year 1
You are introduced to key marketing and digital marketing theories, concepts and emerging marketing tools and techniques. We focus on the customer, examining buyer behaviour and the factors which affect perceptions and purchase decisions.
Subjects of study include:
- Digital Marketing Essentials
- Employment and Academic Skills
- Fundamentals of Marketing
- Leadership, Innovation and Organisations
- Marketing Research and Data Analysis
You will also have the opportunity to take an optional module that broadens your skills or helps you to gain more in-depth knowledge of your specialist area. Your option module may be a foreign language.
Credit Level 4
Year 2
You’ll be introduced to the theories and concepts of buyer behaviour, learn how marketing managers utilise them to design their marketing strategies and develop key analytical skills to make decisions based on data. You’ll also gain the employability skills needed to prepare you for entering the workplace. Optional modules allow you to choose topics that interest you most. For example, in B2B marketing, you’ll be introduced to the complex buying and selling relationships between organisations and marketing issues, such as e-commerce, key account management and supply-chain ethics. Other options offer you the opportunity to consider ethics and social responsibility in marketing, marketing services and product and brand management or other areas of business including languages.
Subjects of study include:
- Careers and Enterprise
- Consumer Behaviour for Marketers
- Data Analytics
Plus two options from: Ethics and Social Responsibility in Marketing, Finance for Marketing Managers, Marketing B2B, Marketing Services and Product and Brand Management.
Alternatively, in place of the option modules listed above, you may be able to take the WBS Study Abroad Experience (subject to eligibility) or the WBS Work Experience.
Credit Level 5
Placement Year
Between Years 2 and 3 you can undertake a one-year business placement. Past students have completed placements in a variety of SMEs and prestigious organisations including British Airways, Disney UK and Heinz. Alternatively, you can study abroad at one of our partner institutions. You can also choose to split your year abroad into a first semester exchange and a second semester work placement, both conducted overseas, or undertake a placement year overseas.
We continue to expand your knowledge of marketing management, learning how to use the metrics you have already studied to analyse the data collected and use this to inform marketing strategy decisions. In addition, you'll look in greater depth at how brands promote themselves using the various marketing communication platforms and media. You'll also develop a marketing strategy for a live marketing project which in the past has included working with a small business and an international charity.
Year 3
You’ll bring together the skills and knowledge you’ve learnt throughout the course for your Final Major Project, where you’ll have the flexibility to complete either a dissertation, consultancy report or creative project addressing a defined business problem. Alongside this, you’ll examine the importance of and benefits of integrated marketing communication dynamics, present strategic marketing plans based on real life issues and explore ways of marketing sustainably.
Subjects of study include:
- Final Major Project
- Marketing Communications
- Marketing Planning and Strategy
- Sustainability Marketing
Plus two options from: Global Marketing Management, Luxury Brand Management, New Product Development and The Management of Marketing.
Credit Level 6
International Opportunities
Many of our courses offer international study and work experiences, and the University provides other global opportunities that all students can apply for - so whatever you're studying, you'll have the chance to go abroad.
Opportunities could include:
- Taking part in a semester or year-long exchanges at institutions around the world
- Attending an international summer school or field trip
- Developing your CV through volunteering or work placements abroad
International experience broadens horizons, boosts self-confidence, and improves global understanding, alongside being fantastic for your career.
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Program Tuition Fee
Scholarships and Funding
The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.
English Language Requirements
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