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The University of Law Business School Undergraduate BSc (Hons) Business Management with Marketing
The University of Law Business School Undergraduate

BSc (Hons) Business Management with Marketing

3 Years

English

Full time

Request application deadline

Sep 2024

GBP 9,250 *

On-Campus

* 2023/24: UK - £9,250; International - £16,700 London, £15,900 non-London. Please note the fee for the Placement Year is 20% of the usual tuition fee, i.e. £1,850 Home and £3,350 International - London, £3,200 International - non-London

Introduction

The BSc (Hons) Business Management with Marketing is aimed at students who have an interest in developing knowledge and understanding of the key aspects of business management and marketing, and in particular, who are looking to pursue a career in business management and marketing. It seeks to give students a learning experience that allows them to develop proficiencies that create effective managerial behaviour in different organisations in today’s changing business environment.

The curriculum and learning and teaching strategy are complemented by guest lectures and ‘live’ workshops to promote independent learning and increase their employability skills for the future. Year 1 provides you with a good understanding of the foundations of business alongside the fundamentals of marketing. Years 2 and 3 give you a thorough grounding in the more specialist concepts and applications of marketing management.

The programme provides the intellectual underpinnings required for a career in a rapidly changing work environment, a rigorous approach to self-awareness and personal development and significant exposure to the world of work and its current demands through work experience opportunities. The degree is ideal for those interested in a future career in Business or Marketing.

The programme offers students a thorough grounding in business and the more specialist concepts and applications of marketing management. Students will be exposed to the relational nature of marketing, the primacy of customers in the digital world, how strategic marketing works, and how marketing communications can aid the success of the organization in the international context. Students will have an opportunity to qualify for the CMI Level 5 Diploma in Management and Leadership (5D1V2) or the Level 5 Certificate in Leadership and Management (5C1V2) dependent on the successful completion of modules which are mapped to one of these CMI awards.

*Subject to approval

BSc Business Management with Marketing

Picture yourself as a marketing specialist?

Underpinned with a full range of fundamental business skills, this undergraduate degree offers a platform for those seeking the first step towards a business career that specialises in marketing. With sessions led by business and marketing professionals with real-world experience and expertise, this degree is designed with a focus on what is most important - your employability.

Students will also have an opportunity to qualify for the CMI Level 5 Diploma in Management and Leadership (5D1V2) or the Level 5 Certificate in Leadership and Management (5C1V2) dependent on the successful completion of relevant modules.

Free Master's

On successful completion of an undergraduate degree, our Business School students can progress onto a business Master's with us for free. T&C's apply.

Leadership Summer School

Students can choose to attend our International Leadership Summer School in Berlin at the end of the second year to boost their leadership skills and sample Berlin.

1st for Overall Student Satisfaction

We have been ranked first amongst universities for overall student satisfaction in England in the 2020 National Student Survey.

Course Requirements

  • BBC at A Level and Grade C/4 or above in GCSE Maths and English Language, or equivalent qualifications.
  • Applicants with Professional Body Qualifications (Papers):
    • ACCA F1 - F4 = Direct entry to L5
    • CIMA BA1 - BA4 = Direct entry to L5
    • ACCA F1 - F9 = Direct entry to L6

Course Details

BSc (Hons) Business Management with Marketing

The BSc (Hons) Business Management with Marketing is ideal for those interested in a future career in Business or Marketing. The programme offers students a detailed grounding in business and the more specialist concepts of marketing management. Students will study the relational nature of marketing and how strategic marketing planning and marketing communications can help aid the success of a business organisation.

Year One of the course will provide students with a clear understanding of the foundations of business alongside the fundamentals of marketing. In Years Two and Three we explore the more specialist concepts and applications of marketing management. In particular, students will examine business in a global context as well as digital marketing communications.

The teaching style and approach to learning will ensure that you graduate from this course with the required level of business management and marketing knowledge to add immediate value to any organisation. You may also prefer to continue your studies in this area by undertaking one of our postgraduate courses in:

  • MSc Strategic Business Management
  • MSc Project Management
  • MSc Digital Marketing

Course Structure

Year 1: 31 study weeks

  • Essentials of Management
  • Academic and Employability Skills
  • Principles of Marketing
  • Accounting and Finance
  • Quantitative Methods for Business
  • Managing and Leading People

Year 2: 30 study weeks

  • Ethics and Law in the Gig Economy
  • Corporate Governance and Social Responsibility
  • Economics for Business
  • Strategic Brand Management and Social Media
  • Consumer Psychology and Behaviour
  • Introduction to Digital Marketing

Placement Year: Optional

  • Students have the option to undertake a paid Placement Year with a business employer.

Year 4: 30 study weeks

  • Global Leadership and Change Management
  • International Strategic Management
  • Creativity Innovation and Entrepreneurship
  • Digital Marketing Strategies
  • Market Research and Digital Marketing Analytics
  • Digital Sales Management

Course Information

Assessment

Assessments may consist of individual in-class tests, individual reports, in-class group presentations, group projects and exams.

Structure

This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.

How to Apply

Applications for all our undergraduate Business courses are now open.

Fees

2022/23:

  • UK - £9,250
  • International - £14,750 (London), £13,750 (non-London)

Please note the fee for the Placement Year is 20% of the usual tuition fee i.e. £1,850 (Home) and £2,950 (International - London), £2,750 (International - non-London).

2023/24:

  • UK - £9,250 per annum
  • International - £16,700 per annum (London), £15,900 per annum (non-London)

Please note the fee for the Placement Year is 20% of the usual tuition fee i.e. £1,850 (Home) and £3,350 (International - London), £3,200 (International - non-London).

About the School

Questions