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The University Of Georgia Bachelor of Business Administration (BBA)
The University Of Georgia

Bachelor of Business Administration (BBA)

Tbilisi, Georgia

0 Years


Full time

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Program goals:

The objective of the program provides a student with modern business administration. To provide a solid foundation for business administration sections –such as economics, finances, marketing, accounting, management, etc. as well as business sections such as banking, insurance, industrial, financial, etc. After completing the program, a student will develop basic entrepreneur skills, as well as receives knowledge and skills that are necessary for lower and middle-level managers in Georgia and worldwide.

Knowledge and understanding Graduate will be able to: Know main principles and theories of micro and macro economics Understand participants of market, market forces, role of competition for product pricing Know the state role in economics Know monetary and fiscal policies, inflation, unemployment, theories of developing state economics Know mathematical and statistical theories Understand achievements of school of management Understand ethics of business environment Know legislative forms of business organisation Know critical methods of analysis of an organisation and environment, modern methods of assessment and modeling of the happening Know discussion and decision making principles Know assessment principles of the strategic alternatives and methodology of competitive business strategy Understand theoretical basics of business optimisation and management Understand management structure, its subsystems and its relationship Understand management`s strategic, financial, production, administrative, international, social, cultural aspects Know fundamental principles and theories of Marketing, modern understanding of competitiveness of companies Understand modeling of network for product distribution Know price systems, trademarks that are used by international marketing systems Know modern technologies of managing advertisement and promotions, general methodology of promotion and pricing, costing and cost strategy analysis Understand theoretical basis for providing effective advertisement performance Know modern PR methodologies for forming public opinion, understanding of competitiveness Understand internationally accepted accounting principles, methodologies for assessing financial position of the company, producing income statement, balance sheet and cash flow statement Know financial markets, financial instruments and financial institutions Know assessment principles of financial investment instruments, methods of constructing financial portfolios, risk management and analysis

About the School


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