BS in Luxury Brand Marketing & Management
Susquehanna University
Key Information
Campus location
Selinsgrove, USA
Languages
English
Study format
On-Campus
Duration
4 years
Pace
Full time
Tuition fees
USD 50,500 / per year *
Application deadline
Request info
Earliest start date
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* tuition 2020-21
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Stand Out from the Crowd
Luxury brands are unique—and so is our luxury brand marketing and management major, one of the only bachelor's degree programs of its kind in the nation.
Through our strong alumni connections, you'll be able to land first-rate internships at prestigious brands like Lamborghini, Tesla, Coach and Tiffany. Journey to luxury brand capitals like London, Rome, Paris and Milan through our award-winning GO program.
Consumers of luxury brands are purchasing more than a product—they're buying a symbol of success. This growing industry depends on brand managers and marketers who can help sell their lavish image. We'll prepare you to step confidently into the high-end job market, knowing the marketing needs and consumer relationship management that's vital to keeping premium and luxury brands on top in a fiercely competitive market.
Since you'll take traditional marketing classes as well, you'll also be ready to work at a mass consumer brand—or even help them take the big leap into the luxury sector.
Our bold curriculum is rooted in the liberal arts, so you'll excel at essential skills like writing, teamwork, presentations, critical thinking, interpersonal relationships and leadership.
Adding one of our interdisciplinary minors, like leadership or international studies, will help you gain a better understanding of important topics in today's world.
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Curriculum
World-Class Accredited Degree Opens Doors
Our Sigmund Weis School of Business is accredited by AACSB International. Only about 5% of the 15,000+ business programs worldwide have earned AACSB accreditation, making our program part of an elite group. For you, it means top companies will recognize the high quality of your degree, often offering higher, more competitive salaries.
The powerful combination of our AACSB-accredited program and global experiences prepare you to work at premium and luxury brands across the world.
Ninety-eight percent of Susquehanna graduates have jobs within six months of graduation.
English Language Requirements
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About the School
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