BSc (Hons) in Business Studies Sunway University

This program caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organizations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.

Apart from gaining theoretical knowledge, you would be able to explore the practical, analytical, and strategic planning skills required to create value for both businesses and their customers. This program aims to equip you with the analytical and critical thinking skills, necessary for every employee in this global economy. The internship experience incorporated into the program would also consolidate your learning as you apply theories into practice, and prepare you to enter the workforce.

On successful completion of the program, the graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Intakes

January, April, and September

Duration

3 Years Full-Time

Why Study Here?

Holistic Education

The US education system is one of the most flexible in the world, offering students unlimited choices of courses and focusing on an all-around learning experience. Adopting the US liberal arts approach of inclusiveness, industry relevance, and flexibility, Sunway ADTP has a strong track record of producing well-rounded students equipped for American higher learning.

Seamless Transfer into American Universities

We engage professors from US universities to deliver parts of our academic content. Each year, more than 100 US universities visit Sunway University providing a valuable opportunity for students to engage with and seek advice from admission counselors. We also host representatives from Western Michigan University (WMU) on campus who provide counseling services to students transferring to WMU.

Academic Mentorship and Support

Each ADTP student is assigned an academic advisor who will provide academic guidance and support. Our student-lecturer engagement is high extending over and beyond the classroom. One in four of our lecturers consistently receives “excellent teaching” awards.

Extracurricular Advantage

Each semester our students engage in out-of-class activities e.g. running projects and charity programs as part of their assignments, volunteering in cultural performances, or participating in international conferences. We celebrate bank holidays like Martin Luther King, Jr. Day, Independence Day, and Thanksgiving.

University Placement Guidance

We conduct workshops on all aspects of the transfer process—from selecting suitable universities and preparing applications to transitioning abroad. Our “Freshman Seminars” equip students with skills to succeed as a freshman. Our placement team continually supports students to transfer into “best fit” colleges. We receive study-abroad-semester students from US and non-US universities each year, many of which are our alumni for summer semesters. On top of our summer semester subject offerings, we support our alumni by providing referrals, offering proctoring services, and providing internship opportunities.

Programme Structure

Year 1

• Business Statistics
• Principles and Practice of Management
• Principles of Marketing
• Business Law
• English for Business
• Accounting for Decision Making
• Economics for Business
• Business Computing
• Introduction of Business Finance

Year 2

• Operations Management
• Marketing Management
• Human Resource Management
• Consumer Behaviour
• Marketing Research
• Communication Skills
• Integrated Marketing Communications
• International Marketing
• Entrepreneurship

Year 3

• Business Research Design
• Business Research Execution
• Business Ethics & Social Responsibility
• Leadership
• Internship
• Project Management
• Stream electives (Choose 4)

Additional MOHE compulsory General Studies subjects

for Local Student

• Appreciation of Ethics and Civilisation
• Philosophy and Current Issues
• Community Project
• Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

for International Student

• Malay Language for Communication 2
• Appreciation of Ethics and Civilisation
• Community Project

Career Prospects

• Chief Executive Officer
• Chief Marketing Officer
• Product Manager
• Business Analyst
• Business Development Manager
• Project Manager
• Supply Chain Manager
• Client Relationship Manager
• Business / Management Consultant
• Market Research Analyst
• Business Process Manager
• Account Manager