BA (Hons) in Communication

This exciting and high-impact communication program is designed to produce employable industry-ready graduates in Corporate Communication and Public Relations. This innovative, holistic, and creative program works closely with industry practitioners to reinforce knowledge learned in the classroom in project-based learning. You will have the opportunity to get up close and personal with industry leaders as they share their expertise and skills in seminars, workshops, and classroom projects. This extends the learning beyond the classroom, and you are given opportunities to plan and organize events through which you can apply your classroom knowledge. The Communication and Networking Club spearheads various department initiatives such as organizing field trips, community service collaborations, and festivals (when appropriate). These events and activities add excitement and provide real-world insights to you as part of your learning.

Additionally, as you work with lecturers on your research-based subjects, critical thinking, perseverance, and research skills will be honed in the process. The internship component in the final year culminates all your learning as you begin to apply theories to real-world practice.

Upon successfully completing the program, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Intakes

January, April, and September

Duration

3 Years Full-Time

Why Study Here?

Holistic Education

The US education system is one of the most flexible in the world, offering students unlimited choices of courses and focusing on an all-around learning experience. Adopting the US liberal arts approach of inclusiveness, industry relevance, and flexibility, Sunway ADTP has a strong track record of producing well-rounded students equipped for American higher learning.

Seamless Transfer into American Universities

We engage professors from US universities to deliver parts of our academic content. Each year, more than 100 US universities visit Sunway University providing a valuable opportunity for students to engage with and seek advice from admission counselors. We also host representatives from Western Michigan University (WMU) on campus who provide counseling services to students transferring to WMU.

Academic Mentorship and Support

Each ADTP student is assigned an academic advisor who will provide academic guidance and support. Our student-lecturer engagement is high extending over and beyond the classroom. One in four of our lecturers consistently receives “excellent teaching” awards.

Extracurricular Advantage

Each semester our students engage in out-of-class activities e.g. running projects and charity programs as part of their assignments, volunteering in cultural performances, or participating in international conferences. We celebrate bank holidays like Martin Luther King, Jr. Day, Independence Day, and Thanksgiving.

University Placement Guidance

We conduct workshops on all aspects of the transfer process—from selecting suitable universities and preparing applications to transitioning abroad. Our “Freshman Seminars” equip students with skills to succeed as a freshman. Our placement team continually supports students to transfer into “best fit” colleges. We receive study-abroad-semester students from US and non-US universities each year, many of which are our alumni for summer semesters. On top of our summer semester subject offerings, we support our alumni by providing referrals, offering proctoring services, and providing internship opportunities.

Programme Structure

Year 1

• Principles of Mass Communication
• English for Academic and Professional Communication
• Organisational Communication
• Principles of Corporate Communication
• Media, Culture and Society
• Creative Thinking
• Communication Theory and Practice
• Graphic Communication
• Principles of Public Relations
• Cultural Literacy

Year 2

• Media Technology
• Law and Ethics in Communication
• English Communication Skills
• PR: Planning, Campaign & Evaluation
• Integrated Marketing Communication
• Global Branding and Identity
• Digital Media Literacy
• PR: Issues, Crises and Strategies
• Entrepreneurship in the Arts

Year 3

• Communication Research Methods
• Corporate Social Responsibility
• Research Project
• Internship
• Online Communities

Year 3 Electives

Discipline Electives (Choose 3)

• Celebrity Culture
• Basic Narrative Analysis
• Psychology in Communication
• Media Relations and Public Affairs
• Public Relations Writing
• Intercultural Communication
• Investor Relations
• Political Communication

Free Electives

• Advertising Through the Ages
• Global Media and Culture
• Understanding Social Media

Additional MOHE compulsory General Studies subjects

for Local Student

• Appreciation of Ethics and Civilisation
• Philosophy and Current Issues
• Community Service in Sustainable Development
• Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)
• Creativity for Sustainability
• Sustainable Development in Malaysia

for International Student

• Malay Language for Communication 2
• Appreciation of Ethics and Civilisation
• Community Service
• Sustainable Creativity
• Sustainable Development in Malaysia

Career Prospects

• Public relations manager
• Account manager
• Media planner
• Corporate communications director
• Corporate image consultant
• Branding/image strategist
• Social media manager
• Foundation programme officer
• Community outreach coordinator
• Advocacy director