Bachelor in Entrepreneurship and Retail Management
NHL Stenden University of Applied Sciences
EUR 2,530 / per year *
13 Aug 2024
Earliest start date
* EU students | non-EU students: €9,730
Why choose the Entrepreneurship and Retail Management program at NHL Stenden?
Entrepreneurship & Retail Management brings together hands-on experience and theoretical knowledge. It blends it with personal development so that you become an entrepreneur, or intrapreneur, with the skills to work in any environment. You'll develop expertise in consumer behavior, delve into international e-commerce, and foster a global mindset. Our bachelor of science degree immerses you in practical challenges, develops your understanding of the daily obstacles retailers and entrepreneurs face, and gives insights into how retail organizations become successful. You explore subjects ranging from finance and human resource management to strategy and change management.
- Graduate from the highest-ranked programs of its kind according to the 2024 Dutch Higher Education Guide
- Start your own business from day one and turn your dream into reality
- Work on challenges set by industry and visit business sites
- Draw on the expertise of educational and business experts from the work field
- Gain international experience with a period of study and an internship abroad
- Specialize in your preferred field: fashion, online retail, entrepreneurship, or retail management
What Entrepreneurship and Retail Management Offers
The Bachelor of Science degree in Entrepreneurship and Retail Management immerses you in the world of retail and commerce. You can expect a very hands-on approach with workshops and practical challenges giving you the chance to develop your insights, explore business concepts, and apply your creativity as you turn ideas into concepts and then into reality. You’ll develop an entrepreneurial mindset and cultivate expertise in consumer behavior, international e-commerce, sustainable business, and the business-to-consumer market. Gaining insights into the success of organizations such as Amazon, Apple, Tesco, Ahold Delhaize, Ikea, and Zara, you’ ll explore topics such as finance, marketing, human resource management, and change management from an international point of view.
If your ambition is to run your own company, then this degree gives you the knowledge and skills you need wherever you end up in the world – and you get to establish your own start-up company from day one. In the belief that doing business carries the power to add value to society and the environment, we’ll help you set up and scale up your business and prepare you for the new economy in which meaningful entrepreneurship is crucial.
Retail & Entrepreneurship in Practice
You work on assignments from real companies in each year of the course, collaborating in small groups and drawing on the skills and experience of lecturers, entrepreneurs, and professionals in retail. This method of working means you learn to draw on feedback to adapt your ideas and become more flexible, while also developing your teamwork and leadership skills. It also means you get hands-on experience of what it’s like in international retail and entrepreneurship. Companies we work with include Ikea, Zara, Amazon, Apple, Tesco and Ahold.
Gain International Experience
In your third year, you take a minor subject either at one of the NHL Stenden Grand Tour partner locations in Thailand, South Africa, or Bali or through an exchange program to one of over 170 partner universities of applied sciences. There’s a wide choice of minors available, so there’s bound to be something to perfectly suit your interests and enable you to explore the wider world of international retail.
Is this the Degree for You?
If you're confident this degree is the one for you, then why not apply online straightaway? Or pick one of the other options to help you take the next step.
The Practical Way You Learn
During your studies, you carry out practical assignments from real companies, working in groups and coached by lecturers and professionals with relevant professional experience. It’s a way of learning, an educational concept, we call Design-Based Education. You learn to draw on feedback to adapt your ideas and become more flexible, while also developing your teamwork and leadership skills.
There’s a World to Explore
Our international community brings together over 80 nationalities on our campuses. It’s an open environment that will help you broaden your horizons in many respects. And we offer more options to get you ready for an intercultural work environment. For instance, you could do one of the programs offered by RUN-EU or, depending on your degree, do your internship abroad or follow a minor subject in a different country through our Grand Tour or Exchange programs. You get to put together the right combination of courses and internships for you and develop both your professional and personal skills.
- Year 1 - Explore the world of retail and entrepreneurship. This lays the foundations for the rest of your studies. You also work on your personal development start developing your leadership skills, and possibly start up your own company
- Year 2 - Professionalise your entrepreneurial skills and examine HR and operational management. Develop insights and skills in terms of leadership, learning to act independently, making choices taking responsibility, and developing your social competence and your network
- Year 3 - Learn the different aspects of a global strategy and focus on your leadership skills through supply chain, change, and performance management. You then specialize in a minor subject, going abroad either through an exchange or at one of the Grand Tour locations
- Year 4 - Enter the work field by doing an internship for an internationally orientated company and working on a graduation project researching the health of a company’s change management and strategy. If your interest lies in retail, then your research may be for a business-to-consumer company. If you’ve already started up for yourself, you could handle a research question within your own company.
Specializations for Entrepreneurship & Retail Management
In your third year of Entrepreneurship & Retail Management, you get to specialize by taking several minors.
Minors are electives in which you focus on a specific subject or expand your knowledge by taking an additional subject. This allows you to truly take charge of your education by ‘customizing’ your course.
You can take these minors on the Leeuwarden campus or at one of the NHL Stenden Grand Tour locations in South Africa, Bali, or Thailand. You can also choose from minors offered by other courses and universities of applied sciences – this is all part of broadening your academic skills
- Business Innovation & Marketing (Thailand)
- Critical Thinking & Data-Driven Decision Making (Leeuwarden)
- Doing Business In China (China)
- The Business Consultant (Bali)
- Business Innovation & Marketing (Bangkok, Thailand): This an excellent opportunity to get familiar with Asian markets as you develop a feasible plan to introduce and market a product or service in Thailand and consequently the ASEAN region.
- Critical Thinking & Data-Driven Decision Making (Leeuwarden, the Netherlands): This minor brings together qualitative and quantitative knowledge and skills. It covers data collection and analysis, critical thinking, and decision-making approaches so that students can analyze real-life problems and find feasible solutions.
- Doing Business In China (China): A unique opportunity to explore Chinese business culture first-hand, equipping you with cultural and language skills and business insights for understanding product needs for the Chinese market, business culture, and corporate strategy.
- The Business Consultant (Bali): Sharpen your financial literacy as you work with a client on a business problem. Covering skills from business research to calculating returns on investment, this minor will give you a head start when it comes to understanding business finances.
Program Tuition Fee
As an Entrepreneurship & Retail Management graduate, you have the skills to navigate international markets, understand different consumer behaviors, and adapt to the ever-evolving business landscape. The increasing demand for professionals with expertise in entrepreneurship and retail management on a global scale means you have excellent opportunities for finding dynamic and rewarding careers in diverse business sectors. With your particular specialization, you’ll be able to add sustainable value to an enterprise.
Careers open to you after graduation include:
- Entrepreneur: start and scale up your business venture
- Retail Manager: oversee and lead retail operations for a company
- Business Consultant: provide expert advice to businesses on improving operations and strategies
- Marketing Manager: develop and implement marketing campaigns for retail and entrepreneurial endeavors
- Purchase Manager: responsible for procuring goods & services for resale or in company use
- Brand Manager: manage and promote brand identity and strategy for products or companies
- E-Commerce Specialist: focus on online retail, sales, and digital marketing strategies