
Bachelor in
Professional Bachelor in Tourism and Recreation SMK University of Applied Sciences

Introduction
We aim to prepare professionals within the tourism and recreation area, who are able to independently create and manage tourism businesses, organize hotel activities, and act responsibly in local and international tourism markets.
We welcome applications from students from all around the world and from a wide variety of educational systems. We do not take into consideration an applicant’s race, religion, national origin, sex, or country of citizenship in determining admission to the study programs of the SMK University of Applied Sciences.
Program Outcome
After studies you will be able to:
- Identify forms and types of tourism, services, and products of tourism, recreation and accommodation companies;
- Conduct the analysis of the tourism business environment, market and company activities;
- Manage the sales processes of services of the tourism, recreation and accommodation business sectors;
- Effectively use the information technologies related to tourism;
- Create and sell products of tourism;
Curriculum
You will study:
- Business Economics;
- Management;
- Marketing;
- Finance and Accounting;
- Sales Management;
- Basics of Tourism;
- Resources and Geography of Tourism;
- Tourism Business;
- Tourism Law and Safety;
- Information Systems of Tourism;
- Health Tourism;
- Resort Science;
- Activities of Tour Operators;
- Customer Management;
Career Opportunities
- Manager/specialist at tour operator companies, tourism information, accommodation and catering, and customer service companies;
- Manager/specialist at travel organization companies;