Bachelor - Business Communication Miguel Torga Institute of Higher Education (ISMT)

As this program is taught entirely in Portuguese, candidates must be able to speak and write Portuguese or be willing to learn the language.

The general objectives of this cycle of studies are: to learn techniques in writing, audio-visual, protocol, surveys and digital productions for analytical approaches in professional contexts; to know the fundamentals, models and theories of Marketing, Communication Sciences and Social Sciences which promote the practical application of Business Communication techniques; to understand, know and apply methods, techniques and instruments of Public Relations, Advertising and Marketing; to develop the skill to innovate creatively in different organisational environments and communication situations; to develop skills for the resolution of problems and for making technical decisions within the area of education and future area of professional insertion; to promote the presentation and debate of ideas, concepts, questions and problems which are inherent to the solutions found as part of the practical application of technical knowledge.