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California State University, Fresno Bachelor of Science in Business Administration - Marketing Option
California State University, Fresno

Bachelor of Science in Business Administration - Marketing Option

Fresno, USA

4 Years

English

Full time

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USD 16,089 / per year *

On-Campus

* with additional fees and living expenses, the overall annual cost is around $28,584

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Introduction

Marketing is the process by which organizations define and select target markets, design products, and services set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long-term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester-long internships.

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