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Artevelde University of Applied Sciences Bachelor in International Communication Management
Artevelde University of Applied Sciences

Bachelor in International Communication Management

Ghent, Belgium

3 Years

English

Full time

01 Sep 2024

16 Sep 2024

EUR 1,116 / per year *

On-Campus

* for EEA students and non-EEA students with a valid Belgian residence permit | €7760/year for non-EEA students who will stay in Belgium with a visa

Introduction

If you want to envision communication strategies, create digital content, or become a persuasive copywriter, get your Bachelor’s degree in International Communication Management. You will also experiment with several foreign languages from Spanish, French, or German.

Four essential employment skills

All courses of this program contribute to four essential employment skills:

  • Insight and strategy: you keep track of current trends in the broad field of communications while also figuring out how to turn organizational goals into a well-designed communication plan.
  • Concept and creation: you create various communication products tailored to your target audience across multiple platforms, from text to video.
  • Project design and planning: you develop effective communication strategies. As a project manager, you are in charge of the big picture, so you can coordinate your colleagues, instruct freelancers, and ensure you achieve your goals.
  • Research and analysis: you formulate research questions, interview people, organize focus groups, measure and analyze and report on, for instance, the brand's image or the characteristics of how your target audience uses media.

Foreign languages and intercultural skills

Choosing International Communications Management is choosing additional foreign languages. The working language of the course is English, but apart from that, you can also opt for French, Spanish, or German. Written assignments or presentations will develop your language proficiencies and give you a strong command of the terminology used in communications.

Given that this field of study is open to international students, you will automatically absorb a lot of intercultural influences. You work on diverse cases and communication projects alongside students from around the globe. At the end of your three years, you will have gained a significant language boost and professional attitude, ideal for an aspiring communications professional.

Learn to innovate in a high-tech environment

In International Communication Management, we help you channel your creativity and drive into innovation. Our Media lab and Prototyping lab provides an inspiring setting where you can familiarise yourself with the latest technologies in communication and media. Prepare to experiment with augmented and virtual reality, eye tracking and artificial intelligence technology, 360° video, 3D printing, smart home devices, and voice assistants. By understanding these technologies, you will be a pioneer in new ways of communicating in your future workplace.

Get inspired by lecturers and guest speakers with an international background. Drawing on tons of practical experience, they will provide you with top theoretical insights. Most of them are firmly rooted in the professional field, and their extensive expertise will help you fine-tune your program per your main fields of interest.

Your specific talents and interests are what matter most to us, and we aim to develop them fully. Aside from courses that provide a broad basis, such as current events, economics, and psychology, you will get to personalize your program gradually. In the third year, you can opt for an expert profile and communication skills of your choice to steer your future career in the direction you want. Your efforts and expert profile will determine which doors you will open later.

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