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Anglo-American University B.A. in Business Administration: Strategic Marketing
Anglo-American University

B.A. in Business Administration: Strategic Marketing

Prague, Czech Republic

3 Years

English

Full time

Request application deadline *

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EUR 10,500 / per year **

On-Campus

* rolling admissions; if you need a visa, we recommend applying at least 10 weeks prior to the start date of the semester in which you want to start your studies

** for Non-EU | for EU 9000 EUR per year

Introduction

The B.A. in Business Administration: Strategic Marketing is a dually accredited program. You will get both American and European BA degree for a single price. The goal of the concentration in Strategic Marketing is to teach students strategic marketing analysis and marketing planning.

The B.A. in Business Administration: Strategic Marketing is a dually accredited program. You will get both American and European BA degree for a single price. The program is delivered by an international faculty with top qualifications and experience in the business world. We commit ourselves to a personalized education model: in Spring 2020 marketing, the average class size in business undergraduate studies was 18 students!

The Strategic Marketing concentration focuses on human resources management with special emphasis on leadership, both on a team and individual level. Students will also learn skills in the area of project management and effective communication as well as acquire knowledge of organization theory and applied psychology. Given the multicultural nature of the student body and the teaching staff, special emphasis will be given to management and leadership in the multicultural environment of transnational corporations.

The graduates of this concentration will become not only skilled people managers in leading businesses but will also be capable of leading their own teams as entrepreneurs.

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