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Anglo-American University B.A. in Business Administration: Marketing and Communications
Anglo-American University

B.A. in Business Administration: Marketing and Communications

Prague, Czech Republic

3 Years

English

Full time

Request application deadline *

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EUR 10,500 / per year **

On-Campus

* rolling admissions; if you need a visa, we recommend applying at least 10 weeks prior to the start date of the semester in which you want to start your studies

** for Non-EU | for EU 9000 EUR per year

Introduction

The B.A. in Business Administration: Marketing and Communications is a dually accredited program. You will get both American and European BA degree for a single price. The Marketing and Communications concentration emphasizes the role of communication and marketing in the context of running a business in the 21st century.

The B.A. in Business Administration: Marketing and Communications is a dually accredited program. You will get both American and European BA degree for a single price. The program is delivered by an international faculty with top qualifications and experience in the business world. We commit ourselves to a personalized education model: In spring020, the average class size in business undergraduate studies was 18 students!

The Marketing and Communications concentration emphasizes the role of communication and marketing in the context of running a business in the 21st century. It focuses on the development of written and verbal marketing communication. The students will learn how to analyze buyer behavior, what are the determinants of building a company brand, and how to conduct marketing analysis. The concentration links theoretical knowledge with real-life experience – students will participate in commercial and non-profit projects and spend time working in a marketing company.

After completing all modules, students will have learned the craft of international marketing, planning, and communication both on online and offline platforms.

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