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27 BA Programs in Marketing Studies Marketing Digital Marketing 2024



  • BA
  • Marketing Studies
  • Marketing
  • Digital Marketing
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  • Marketing Studies (27)
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BA Programs in Marketing Studies Marketing Digital Marketing

Today’s job market is shifting, and jobs that once required a basic education now demand greater credentials. A bachelor’s degree is becoming a common requirement for some entry-level positions. For those looking to set themselves up for a bright future, a Bachelor of Arts (BA) could be a great step.

Some individuals may wonder, what is a BA in Digital Marketing? It is a program that prepares individuals to be helpful contributors to companies’ marketing campaigns. Students learn current marketing strategies, as well as how to properly evaluate global markets. They also build their analytical, management and communications skills. Once they have completed the program, graduates are prepared to properly analyze the market to develop and implement effective digital marketing campaigns.

With the business market being driven by technology, a BA in Digital Marketing can help to create some job security. Companies not only need employees with marketing abilities, but they also desire individuals with some technological savvy. Also, the management skills, along with others, can be applied in the fulfillment of various functions. Earning a degree also qualifies graduates for higher salaries and more job opportunities.

In determining the price of obtaining this degree there are a number of factors that must be considered. The physical location of the school, the normal price for attending the particular institution and whether you study online or on campus all contribute to the cost, which can cause it to vary from school to school.

There are a number of different career paths that individuals with this degree may choose from. For those with strong management skills, there are several specialized supervisor positions, including analytics, accounts, social media SEO and PPC. Those with strong writing skills may also consider becoming a copywriter, and others with a knack for programming may choose web development and design. Individuals can choose to work for a company or create their own.

If you are technologically savvy with a gift for marketing, a BA in Digital Marketing may be worth considering. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.