Training as Manager Marketing & Event - Option: Bachelor

Occupations in business are popular not only because of the good career opportunities. Their diverse fields of activity make them so attractive. This is particularly true for the boom sectors of marketing and event management, which offer many opportunities to bring organizational and communication skills and creativity. In addition, globalization and modern information technologies open up many new job prospects.

entry requirements

• Fachhochschulreife (school part) or Abitur
• Passing the bib aptitude test (English test), duration approx. 30 minutes

degrees

The training to become a Marketing & Event Manager includes the following qualifications:

• Manager Marketing & Event (bib certificate)
• State-certified commercial assistant, specializing in business administration

duration

Education: 2 years

Education Studies: 3 years

promotion

The training with us can be supported by BAföG, KfW education loan or by financing models.

canditature

• Application letter, CV, passport photo
• Certificate of Fachhochschulreife or the last available certificate

content

Business Administration

Corporate goals, organization forms, needs analysis, procurement of materials and services, business process optimization, financing, investment strategies

Economics

Commercial action in the macroeconomic context, economic relationships at national and international level, supply and demand behavior in markets of the event industry, monetary economy, economic policy and labor market

accountancy

Preparation of financial plans, financial accounting, consolidated financial statements, international accounting, balance sheet analysis of international companies, calculation of services and products, controlling

event management
Development of event concepts, organization and implementation of events, event technology, cost and budget planning, event controlling

marketing

Basics of operational and strategic marketing, development of marketing concepts, evaluation and optimization of marketing strategies, product design, pricing strategies, advertising, sales promotion

International management

Management of international companies, rules and risks of international trade, international marketing strategies

Business organization

Structure and process organization, business processes, leadership styles,

project management

Project organization, structuring and control, project planning with software deployment

Information Technology / Economics computer science

Application of company-standard software solutions for internal and external communication, project planning software, use of ERP software, web design, layout of print media

English

Presentation and lectures, preparation of international events, international business communication at trade fairs and in the hotel industry

data center practice

At the end of the lesson, the computer systems are at your free disposal for exercises during the week.

practice

At the bib International College the practice counts: both in the classroom as well as during the several months of practice. In the last third of your education you can show what you have learned in a company. Together, you work on a real project and solve a specific task in everyday professional life. Already many of our graduates got a job offer during the project phase.

Education

Education plus study - the shortest way to a bachelor's degree

With the combination of practice-oriented education and an internationally oriented study, you combine theory and practice optimally and you can quickly achieve an academic degree. By the end of the first semester at the bib, you can decide whether you also want to earn a degree.

With our " Fit For University " program, we'll get you ready for study abroad. We train you in the basics of scientific work and prepare you for the IELTS test with intensive English language training.

career opportunities

areas of application

As a Marketing & Event Manager, you develop campaigns for the professional marketing of companies and products. On the other hand, you are responsible for the conception, organization and implementation of events. Your communicative foreign language skills also enable you to work in projects with an international orientation. Advertising and event agencies, congress and tour operators as well as departments for public relations and corporate communications are potential employers.