Diploma in Digital Marketing

Digital marketing, or famously known as online marketing, has evolved over the years making it one of the most sought-after forms of advertising in today’s fast changing world. SEO, data analytics, and AI have become part of the digital marketing landscape.

The Diploma in Digital Marketing programme is designed to equip students with in-demand digital skills such as search engine optimisation (SEO), search engine marketing (SEM), social media marketing, electronic direct mail (EDM) marketing along with many other digital platforms. The programme also develops skills that are needed to analyse market needs and trends, define target markets and unlock business opportunities in a competitive environment.

Upon completion of this programme, students will possess sound theoretical & applicable knowledge of digital marketing to enable them to progress in their careers. The skills gained will help propel graduates into the workforce, fully equipped with skills and confidence to pursue a career as a digital marketing specialist, online advertiser, social marketer, email marketer, content specialist and web analyst.

Partners of MCKL

MCKL has partnered with multiple industry-leading experts to ensure students are able to obtain industrial training as part of their programme of study. Through our industry partners, students are given the opportunity to take on real-world projects which enable them to gain valuable insights and working experience in their respective fields. Students will also obtain digital literacy, specialised knowledge and work skills to be future-ready for Industrial Revolution 4.0.

Why MCKL

Extensive Programme

The subjects offered in this programme are comprehensive and extensive to ensure students gain the skills needed to succeed in business-related industries.

Future-oriented Curriculum

Our programme ensures that students are equipped with industry relevant and in-demand skills, ensuring they are future-proof and workforce ready . Get exposure to Project Management for Business, Search Engine Optimisation, Social Media Content Marketing and Integrated Marketing Communications.

Compulsory Industrial Training

Taking on 12-weeks of industrial training in the final semester provides students with real-life working experience and a seamless transition to employment. MCKL is currently partners with a range of industry-leading organisations to provide students with the best learning opportunities.

Holistic Learning Environment

Exposure to real-life case studies and community-based projects, such as Service Learning and Character Formation.

Internationally Recognised

Opportunity to pursue a bachelor’s degree at our partner universities abroad, such as Sheffield Hallam University and Deakin University.

Learning Opportunity with Experts

Opportunity to be exposed to real-world projects and gain valuable experience from the business and marketing industry through our Industrial Collaboration Programme (ICP).

• Subjects Offered
• Information System for Business
• Intro to Microeconomics
• Quantitative Methods
• Introduction to Management
• Introduction to Human Resource Management
• Digital Marketing
• Intro to Macroeconomics
• Organisational Behaviour
• Introduction to Marketing
• English for Business
• Financial Accounting
• Consumer Behaviour
• Business Ethics
• Marketing Research
• Fundamentals of Innovation and Entrepreneurship
• Business Law
• Project Management for Business
• Search Engine Optimisation
• Digital Retailing
• Strategic Global Marketing
• Social Media Content Marketing
• Final Project

Elective Courses – choose 3 only

• Career Development
• Integrated Marketing Communication
• Web Editing
• Image Editing
• IT Security

*Mata Pelajaran Pengajian Umum (MPU) Subjects:

• Pengajian Malaysia 2
• Information Literacy
• Character Formation
• Service Learning
• Bahasa Kebangsaan A
  • For local students who do not have credit in SPM BM
• Bahasa Melayu Komunikasi 1
  • For international students

NOTE: *MPU Subjects: The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) within the duration of their studies. MCKL established a series of subjects that different programmes need to implement for all students to meet the Ministry’s requirements. Subjects will differ depending on the institution and the level of studies the student is taking.

• Social Media Executive
• Media Content Strategist
• Content Creator Digital Marketing
• E-Service Executive
• Market Research Analyst
• Digital Marketing Executive
• Online Business Entrepreneur