Behind every loyal fanbase is a team of savvy marketing strategists who understand the complex relationship between athletes and fans, brands and communities.

The Sports Marketing & Media bachelor of science program is designed to provide a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses. You’ll study topics ranging from the study of intellectual property and cultural studies to practical, real-time opportunities to create, distribute, and market content. Your collaborative, project-based coursework culminates with a targeted marketing campaign that will help you refine skills valuable for all forms of engagement – from revenue generation to event operations.

From the beginning of your degree program, career preparation is integrated into your curriculum. In addition, our Career Development advisors and services will be available for support throughout your sports marketing and media career path – not just while you are a student.

Keirra Tillery, the first on-campus graduate of Full Sail’s Sports Marketing & Media degree program, talks about her responsibilities as the Coordinator of Special Events at a nonprofit.


Scholarships

Qualified online students can receive up to $20,000 with the Momentum Scholarship.

Program taught in:
English

See 18 more programs offered by Full Sail University »

This course is Online, Campus based
Start Date
Feb. 2019
Mar. 2019
Apr. 2019
May 2019
June 2019
July 2019
Aug. 2019
Sept. 2019
Oct. 2019
Nov. 2019
Dec. 2019
Jan. 2020
Duration
20 - 29 
Part-time
Full-time
Price
- Campus: $58500 Total / Online: $57000 Total
Deadline
By locations
By date
Start Date
Feb. 2019, Mar. 2019, Apr. 2019, May 2019, June 2019, July 2019, Aug. 2019, Sept. 2019, Oct. 2019, Nov. 2019, Dec. 2019, Jan. 2020
End Date
Application deadline

Feb. 2019, Mar. 2019, Apr. 2019, May 2019, June 2019, July 2019, Aug. 2019, Sept. 2019, Oct. 2019, Nov. 2019, Dec. 2019, Jan. 2020

Location
Application deadline
End Date