Behind every loyal fanbase is a team of savvy marketing strategists who understand the complex relationship between athletes and fans, brands and communities.
The Sports Marketing & Media bachelor of science program is designed to provide a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses. You’ll study topics ranging from the study of intellectual property and cultural studies to practical, real-time opportunities to create, distribute, and market content. Your collaborative, project-based coursework culminates with a targeted marketing campaign that will help you refine skills valuable for all forms of engagement – from revenue generation to event operations.
From the beginning of your degree program, career preparation is integrated into your curriculum. In addition, our Career Development advisors and services will be available for support throughout your sports marketing and media career path – not just while you are a student.
Keirra Tillery, the first on-campus graduate of Full Sail’s Sports Marketing & Media degree program, talks about her responsibilities as the Coordinator of Special Events at a nonprofit.
Qualified online students can receive up to $20,000 with the Momentum Scholarship.
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