Bachelor of Science in Business, Marketing

Our marketing major with a Bachelor of Science in Business (BSB) degree program is designed for anyone who’s ever watched a clever or catchy TV commercial or engaged with a brilliant ad campaign and thought, “I’d like to do that.”

If you’re passionate about using the power of messaging to sell services and products or want to learn how to leverage the digital marketing landscape, Purdue University Northwest’s (PNW’s) marketing degree program is the ideal way to jumpstart a lucrative, dynamic career.

Without taking more than 120 credit hours, you can both earn the marketing major and a minor in Digital Marketing. The digital marketing minor gives you both a comprehensive foundation and hands-on learning in critical areas of digital marketing including both paid (advertising focused) and owned (company’s own website, email, social pages, etc.) areas. You’ll be able to say you’ve built websites, run search engine optimization strategies, analyzed and created email marketing campaigns, run social media campaigns, practiced paid digital search and placement campaigns, and competed in international digital marketing competitions. And, you will become Google Analytics certified which is an important credential if you want to work in this digital marketing. Whether you’re in the College of Business, or another college, this minor will give you the tools you need to succeed in the digital space.

Why study Marketing at PNW?

• Marketing majors engage with fast-paced experiential learning courses designed to simulate real-world challenges.
• Business and marketing courses focus your studies on a specific area of the field while building a foundation of knowledge applicable to many professional environments.
• We impart the expertise and critical thinking skills you need to adapt throughout your career to changing technology and new marketing concepts.

Highlights

In this program you’ll participate in a variety of instructor-led projects that feature real-world clients and scenarios, from developing an integrated marketing strategy to monitoring the performance of a digital campaign.

These experiences ensure you’ll enter the competitive and dynamic job market backed by a portfolio that demonstrates your expertise in marketing strategy and implementation.

Our BSB in marketing degree program prepares you for entry-level marketing roles and advanced career paths in industries from e-commerce to fashion.

The Bureau of Labor Statistics (BLS) reports higher-than-average projected employment growth for many marketing professions, like market research analyst and public relations specialist.

Broaden your post-graduate opportunities by adding a minor like Sales or Digital Marketing.

You might qualify for jobs like:

• Market research analyst
• Entry-level sales representative
• Promotions or marketing manager
• Public relations specialist

Our alumni work with some of the most innovative organizations across the region and around the world, including:

• Publicis Groupe
• Lipman Hearne
• Groupon
• Digital Target Marketing

• 120 Credit Hours
• A minimum grade of C required for all courses
• A minimum GPA of 2.0 required for graduation

To earn the business degree in marketing, you’ll complete marketing-major courses with focuses including International Marketing, Consumer Behavior, Media planning, Professional Selling, Marketing Strategy, and Paid Digital Marketing Strategy.

Year one

Kick-off your journey with general education courses and a first-year experience class while getting involved in the PNW community.

Sample courses

• BUSM 10000 – Freshman Seminar In Business
• ENGL 10400 – English Composition I
• MA 15300 – College Algebra

Year two

Acquaint yourself with the foundations of the management field by completing several business core courses.

Sample courses

• BUSM 20000 – Second Year Seminar in Business
• Any approved Gen Ed Humanities course
• ACC 20000 – Introductory Accounting

Year three

While enriching your knowledge of business foundations, dive marketing major courses.

Sample courses

• BUSM 30000 – Third Year Seminar In Business
• FIN 31000 – Financial Management
• BUSM 36000 – Production And Operations Management

Year four

Complete required courses, choose the electives that most interest you and prepare for your future business career.

Sample courses

• BUSM 40000 – Fourth Year Seminar In Business
• BUSM 45000 – Strategic Management: Capstone
• MKG 48000 – Marketing Strategy