Bachelor of Design (Visual Communication)

General

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Program Description

The Bachelor of Design (Visual Communication) degree will provide you with fundamental skills and knowledge to communicate ideas and information across a wide range of visual media. With an emphasis on studio-based practice, you will study areas such as image design, typography, layout design, branding, design history, research methods, and web-based design. From year two, there are opportunities to engage with live community or industry projects, and you will choose two practical specialisations from the following pairs: motion design and data visualisation; game and app design; illustration; and photography. You may also choose electives from outside of design such as advertising and media production. Throughout the program, you will engage in individual and team-based projects, develop your conceptual thinking skills, use a variety of traditional and emerging technologies, and expand your creative practice. In year four you will take a position in our award-winning teaching design studio where you will gain experience in a professional learning environment, preparing you for work in an exciting and evolving industry.

Students may exit with 1624 Bachelor of Design Studies after successful completion of the first three years of the program.

Details

The rapid changes brought about by globalisation and new developments in information and media technology are reshaping visual communication design and raising exciting challenges and opportunities for those playing a creative role in this design area.

The Bachelor of Design (Visual Communication) degree gives you fundamental skills and knowledge in the exciting and constantly changing area of visual communication. Underpinned by a foundation of graphic design, the program is delivered through a mix of creative and professional design approaches. Through a series of practice-based and theoretical units, you will develop a range of creative, intellectual and technical skills and an understanding of the historical and cultural influences that continue to develop and inform the wide-reaching discipline of visual communication. Throughout the course of the program, you will engage with both individual and team-based projects, develop your conceptual thinking skills gain experience and understanding of studio practice, and use an extensive range of digital technologies. There are also opportunities to engage with live community and industry projects.

The core units you may study in this degree include Graphic Design: Understanding the Principles, Image Design, Design Histories & Futures, Graphic Design: Process & Practice, Visual Storytelling, Web & Time Based Design, Graphic Design: Interactive Digital Media, Researching the Visual, Graphic Design: The Professional Context, Australian Design, Social Design: Research & Practice, Contextual Design Studies, Graphic Design: Developing a Personal Portfolio, Design Research Project, Major Design Project, Professional Design Experience: The Studio, and Professional Design Experience: The Individual Practitioner. You will also take two specialisation unit pairings that include those from Illustration, Photomedia, Interactive Design (Games & Apps) and Graphic Design (Data Visualisation & Motion Design).

Practical Experience

Throughout your degree, you will engage with design briefs that enable you to develop an understanding of professional practice and how your developing areas of interest sit within the contemporary visual communication landscape. In fourth-year, the professional program is linked to an in-house design studio where you will gain experience in a professional environment. You will also develop a major design project and industry-standard portfolio in your chosen design specialisation. An elective internship unit* is available to level three and four students and provides an opportunity to experience a work placement in a design company.

A Career in Visual Communication

As a Visual Communication graduate, you'll enjoy a broad and exciting range of career options. You may work as a:

  • graphic designer
  • photographer
  • illustrator
  • art director
  • games designer
  • information designer
  • interactive designer
  • web designer
  • design educator

The scope and market potential for a specialist visual communication designer is expanding rapidly as new areas of digital and traditional media converge and emerge.

If you are interested in becoming a secondary teacher you can study the Bachelor of Design Studies (three-year exit point), followed by our secondary teacher education course.

Last updated Dec 2017

About the School

Modern, people-friendly hubs of activity. That sums up our distinctive campuses located across Western Sydney. Whether you prefer the ultra-modern and hi-tech or the beautiful, pastoral and serene, yo ... Read More

Modern, people-friendly hubs of activity. That sums up our distinctive campuses located across Western Sydney. Whether you prefer the ultra-modern and hi-tech or the beautiful, pastoral and serene, you are sure to find a campus where you feel at home. Dynamic, exciting and culturally diverse, our campuses are also friendly and inviting, with room to think, room to breathe and room to be yourself. Read less
Sydney , Bankstown , Campbelltown , Gunderman , Blacktown , Rydalmere , Penrith , Sydney + 7 More Less