The Bachelor of Business in International Marketing at Schellhammer Business School is a unique programme that focuses on the study of Marketing from an International perspective.
The multidisciplinary syllabus that includes Marketing, Digital Media, Advertising, Marketing Research and Planning gives students a broad educational perspective with the opportunity to pursue future careers in Media & Advertising where skills honed on this programme such as critical, analytical and creative thinking, intellectual agility and innovation are highly valued.
In line with all other post and undergraduate programmes at Schellhammer Business School, the manifold issues facing humanity – overpopulation, climate change, contamination, pollution, depleting resources, gross inequality, failed economic systems, and political dogmatism will be explored whilst advocating and supporting a new system of beliefs.
The human condition is to seek answers to many human-related and created problems, by trying to make moral, ethical, spiritual and intellectual sense of the world.
Curriculum
Year 1
Year 2
Year 3
Principles of Marketing
Academic Reading & Writing Skills
Industrial Visits & Critical Analysis
Self-Management
Presentation Skills
Introduction to Management
Media & Advertising
Communication Skills
Negotiation & Conflict Resolution
Building & Leading Effective Teams
Ethics & Philosophical Anthropology
Financial Management & Data Analysis
Market Branding, Segmentation & Positioning
Industrial Visits & Critical Analysis
Media & Advertising
Digital Marketing & eCommerce
Services Marketing
Marketing Research
Human Resource Management
Consumer Behaviour
Marketing Planning
State of Humanity and the Planet
The Family Business
Industrial Visits & Critical Analysis
Architecture of the Mind
Sustainability: The Global Resources Challenge
Concepts of Personal Development
Trends & Innovation in Marketing
Personal Presentation & Career Development
Language Classes Offered: Spanish, French, German, Italian, Chinese Mandarin, Japanese, Russian and English.
Please note that subjects offered may vary from the published list and are revised periodically to ensure maximum relevance to the related industry and business world. Language classes are based on demand (minimum of five students) per level and must be chosen prior to the start of the semester.
Course Information
Course Code: BBA-300
Course Duration: 3 academic years
Semester 1: October / Semester 2: February
ECTS (European Credit Transfer System): 180 Points
Minimum age: 18 years old
Admissions
Minimum 18 years old
IB, A-level, High School or equivalent diploma
Transfer Students
Credits earned for relevant courses completed at other schools, colleges or universities can be evaluated for transfer into one of our programmes. Transfer students do not need to submit letters of recommendation. Transfer students need to submit transcripts from their previous schools, colleges or universities so that credits and courses may be evaluated for transfer.
Non-EU students
Students who are not citizens of the European Union are encouraged to apply approximately 2-4 months before the preferred starting date in order to allow time for visa processing. In case the visa is delayed, students can postpone their studies until the next available starting date. In order to apply for a visa, you must be accepted as a student at Schellhammer Business School and fulfil all guidelines and requirements established by the Embassy in their country. Should you require any guidance during the process, do not hesitate to contact our international admissions department.
