The BBA, which is an acronym for Bachelor of Business Administration, is an academic degree granted to those who effectively complete about three or four years of rigorous coursework in a business or commerce-related discipline.
Bloomsburg University's SCM program, within the Department of Innovation, Technology, and Supply Chain Management, is designed using competency models from leading profes
Are you interested in ...
Leading problem-solving and improvement efforts?
Coordinating decisions across a firm?
Identifying ways to increase effectiveness and efficiency?
Prioritizing, organizing and executing projects?
Managing a firm's operations?
Then SCM is in your future!
Bloomsburg University's SCM program, within the Department of Innovation, Technology, and Supply Chain Management, is designed using competency models from leading professional organizations. Recognizing the interdisciplinary nature of SCM, the program draws expertise from all business disciplines — accounting, finance, information technology management, management, and marketing — and integrates content through collaborative course design and delivery....
Marketing concentration students study the process by which organizations satisfy consumer wants and needs in a contemporary society. Primary marketing activities such as
Marketing concentration students study the process by which organizations satisfy consumer wants and needs in a contemporary society. Primary marketing activities such as product planning, distribution, pricing, and promotion are analyzed based on market research and consumer behavior.
The marketing concentration gains written and verbal communication skills through class discussion, presentations, case analysis and research projects that develop critical thinking skills. Internships are offered year-round in a variety of business settings; practical experience opportunities are highly recommended. A dedicated core of faculty support students through their applied, on-going research efforts that provides up-to-date course coverage....
The university and its Zeigler College of Business offer degree programs accredited by the Middle States Association of Colleges and Schools. The Zeigler College of Busin
The Department of Management and International Business offers:
a major - B.S.B.A. in Management
The management minor and supply chain track
an MBA at the graduate level
The university and its Zeigler College of Business offer degree programs accredited by the Middle States Association of Colleges and Schools. The Zeigler College of Business was granted accreditation by AACSB at both the undergrad and MBA levels. The program is fully accredited by the Association to Advance Collegiate Schools of Business.
Management and International Business Mission
The Department of Management and International Business provides undergraduate and graduate students majoring and minoring in business with management education that enhances their career potential. With an emphasis on teaching, advising, continuous improvement in the curriculum and applied research activity, we prepare our graduates with the knowledge and skills necessary to succeed in the public and private sectors....
Bloomsburg University's B.S.B.A. in Information and Technology Management (ITM) program prepares students to effectively plan, design, select, implement, use, and adminis
Bloomsburg University's B.S.B.A. in Information and Technology Management (ITM) program prepares students to effectively plan, design, select, implement, use, and administer emerging information and communication technologies. Its curriculum interconnects from curriculums offered by Computer Science and Management of Information Systems degree programs.
ITM provides students with emerging technology skills and integrates those skills with business knowledge. ITM discipline-specific courses build upon the learning goals in the AACSB accredited curriculum.
ITM Program Learning Outcomes
Students demonstrate knowledge regarding facts, concepts, principles, analytic techniques, and theories used in the ITM field to analyze complex business situations and develop solutions.
Students demonstrate knowledge of key business issues such as budgeting, management, marketing and project management.
Students demonstrate the ability to apply, analyze and integrate important terminology within the business environment.
Students apply skills through internships and real-world case studies designed to enhance and enrich the educational experience.