Public Relations PR is a multidisciplinary field that combines marketing, advertising and other communicative efforts. Generally, the goal of the public relations programs and courses is to help students understand how to assist individuals and businesses in connecting with the media, a particular market or the community-at-large.

Switzerland, officially the Swiss Confederation, is a federal parliamentary republic consisting of 26 cantons, with Bern as the seat of the federal authorities. Switzerland's independence and neutrality have long been honored by the major European powers. Switzerland is a peaceful, prosperous, and stable modern market economy with low unemployment.

A BA (Bachelor of Arts) is an undergraduate degree that prepares students for a career in their chosen field of study. Depending on the school and program, a BA can usually be earned in three to five years.