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Bachelor of Arts

17 Undergraduate Studies in Public Relations 2020

Public Relations PR is a field of study that examines how clients seek assistance managing communications within a particular market or with the public in general. Publicists are often hired by those looking to boost sales, gain exposure or improve their overall image.

Bachelor of Arts Program in Public Relations

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17 Results in Public Relations

Technological and Higher Education Institute of Hong Kong

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, suppl ... [+]

Programme Aims

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional Public Relations industry.

Career Prospects

Graduates can pursue their careers in public relations, corporate communications, mass media advertising and marketing for profit, and non-profit organisations. Employment opportunities include executive positions in but not limited to public relations, advertising, corporate communications, marketing, media planning and buying, media sales and marketing, investor relations, publicists, customer relations, community relations, copywriting, translators and corporate brand management.... [-]

Hong Kong
September 2020
English (US)
Full-time
4 years
Campus
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Richmond The American International University in London

Students pursuing the specialisation in Marketing Communications and Public Relations within the BA degree in Communications will learn how to engage audiences across dif ... [+]

Students pursuing the specialisation in Marketing Communications and Public Relations within the BA degree in Communications will learn how to engage audiences across different channels, media and explore the relationship between marketing communications and public relations within the business and media industries. The aim of this programme is to prepare students to work within the technologically driven and consumer-focused businesses around the world.

This degree provides an interdisciplinary, multimedia approach to the study of communications through the study of theory and subsequent practice. During the first two years of the Communications degree, students take the same core courses across the three available disciplines. During the third and fourth year students then specialise in Marketing Communications & Public Relations, whilst also having the opportunity to pursue an internship with leading global companies and institutions.... [-]

United Kingdom Richmond
January 2020
English (US)
Full-time
3 - 4 years
Campus
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Canadian University Dubai

By receiving a solid base in the practical use of qualitative and quantitative methodologies and skills such as news writing, copy writing, public relations planning and ... [+]

This program is taught in Arabic. Click here to read its description in Arabic

By receiving a solid base in the practical use of qualitative and quantitative methodologies and skills such as news writing, copywriting, public relations planning and advert design, graduates will also be prepared to enter professional fields such as publishing, editing, production, planning research. They may also find jobs in any communication capacity in areas as varied as diplomacy, business, government, non-profit agencies, professional associations, healthcare companies and international organizations.

Benefits Graduates will have the skills and knowledge to publish, edit, produce and research PR content within local and international markets.... [-]

United Arab Emirates Dubai
September 2020
Arabic
Full-time
4 years
Campus
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EU Business School

Communication and public relations professionals are vital to both organizations and society as a whole. The digital world – where consumers are no longer passive audienc ... [+]

Communication and public relations professionals are vital to both organizations and society as a whole. The digital world – where consumers are no longer passive audiences, but active participants – blurs the lines between businesses and consumers. Our graduates are trained to drive companies forward by tapping into new digital techniques that others are slow to adopt.

Duration: Seven semesters/three years (240 credits)

Locations: Barcelona, Geneva, Montreux

Teaching Language: English

Starting dates: October/February/June/August

Admission: Year-round

Semester Fee: 6,450€

Degree Awarded

Upon the successful completion of the program, you graduate with a private internationally accredited bachelor’s degree from EU Business School Switzerland and a state-accredited BA (Hons) in Business Management from the University of Derby. These bachelor’s programs are additionally accredited by the Chartered Management Institute (CMI), which gives you the possibility of achieving an extra international qualification: CMI’s Diploma in Management and Leadership.... [-]

Spain Barcelona Switzerland Montreux Geneva  + 1 More
February 2020
English (US)
Full-time
3 years
Campus
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IUBH Fernstudium

The test report for the product is online, now a press release has to be written in response. The new offer is on the market and should also be distributed via specialist ... [+]

Bachelor Public Relations

The test report for the product is online, now a press release has to be written in response. The new offer is on the market and should also be distributed via specialist journalists: Are there good contacts? And the company newsletter is also back - which topics could be exciting for the readers this time?

PR is versatile. With a plethora of tasks ranging from copywriting to network building and maintenance to topic research, hardly a single day is the same. As a public relations manager, you significantly shape the public communication of an organization or a company, so you are responsible for how your company is perceived.

In addition to classic public relations work, the focus today is increasingly on digitization: PR specialists must also bring along know-how on online strategies.... [-]

Germany Bad Honnef
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German
Full-time
Part-time
36 - 72 months
Online
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University of Westminster

This course places equal emphasis on mastering practical skills and developing your academic potential. You will receive intensive professional training provided by activ ... [+]

Course summary

This course places equal emphasis on mastering practical skills and developing your academic potential. You will receive intensive professional training provided by active practitioners and will analyse the role of PR and Advertising play in society and their relationship to the media. You will also develop a critical understanding of the media industries, their products and their audiences.

The Department’s media research interest means you study broader issues alongside students of journalism, television and radio. We have very strong links with the PR and Advertising industries, inviting in a range of guest speakers, and organising events and visits. Work experience is strongly encouraged and supported to obtain your degree and, given London’s leading position in the world of PR and advertising, it is readily available.... [-]

United Kingdom London
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English (US)
Full-time
3 years
Campus
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Yasar University

The Department of Public Relations and Advertising provides a project-based education, with an approach based on creative thinking and design. ... [+]

The students of Public Relations and Advertising Department are trained as creative professionals with competence in communication while specializing on the fields of social and corporate communication owing to the dynamic structure of the department that integrates theoretical and practical education. Faculty of Communication, Public Relations and Advertising Department accepted its first students in the 2005-2006 academic year. Students, on the one hand, gain practical experience by conducting public relations and advertising projects, on the other hand, acquire theoretical knowledge regarding the field of communication. Besides, department curriculum includes courses to enable students to develop marketing communications, advertising & PR strategies and techniques by artistic creativity and design. Public Relations and Advertising Department international students are required to gain 240 ECTS credits during 8 semesters (4 years) to graduate. All classrooms of Yaşar University Faculty of Communications are equipped with advanced audio-visual equipment and IT infrastructure. Department students benefit from the facilities of photography, television and radio studios in the Media Center for their practical studies. In addition, the Creative Ideas Studio (YAFA) functions as a communication consultancy firm in which applied courses and workshops are held and real marketing communications briefs analyzed; public relations and advertising programs and campaigns are developed. Programs and campaigns are evaluated by professionals from companies and advertising agencies. Besides, the students will be able to reinforce their theoretical knowledge by practicing journalism in YAFA’s publication İletken Journal. Graduates of Yaşar University Public Relations and Advertising Department can work in public and private corporations as... [-]

Turkey Izmir
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Full-time
4 years
Campus
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Cardiff Metropolitan University

The BA (Hons) PR and Marketing Management degree at Cardiff Met offers a defined focus on becoming a Public Relations specialist with a marketing degree. The degree has b ... [+]

Course Overview

The BA (Hons) PR and Marketing Management degree at Cardiff Met offers a defined focus on becoming a Public Relations specialist with a marketing degree. The degree has been developed in conjunction with the Chartered Institute of Public Relations (CIPR) ensuring the teaching content is well aligned with industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in a PR and marketing career.

The new degree will seek accreditation from the Chartered Institute of Public Relations (CIPR) and as such will enable students to develop the skills and ability to think creatively and adopt the latest tools in modern Public Relations. The PR landscape is undergoing significant change as consumer and organisations alike rely less and less on traditional media to disseminate and receive information and more and more on instant digital communications – appropriate skilled PR practitioners are more in demand than ever.... [-]

United Kingdom Cardiff
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English (US)
Full-time
3 - 4 years
Campus
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University of Nicosia

The aims of the programme are as follows: Offering quality university-level education that will allow students to be effective practitioners. The programme has both an ac ... [+]

Duration (years): 4 years Qualification Awarded: Bachelor of Arts in Public Relations, Advertising, and Marketing Level of Qualification: Bachelor Degree (1st Cycle) Language of Instruction: English (First and second-year courses offered also in Greek) Mode of Study: Full-time or Part-time Minimum ECTS Credits: 240 Profile of the Programme

The aims of the programme are as follows: Offering quality university-level education that will allow students to be effective practitioners. Towards this end, students will be provided with:

A solid foundation comprised of communication, advertising and marketing courses In-depth knowledge of theory Skills and techniques needed to practice Adequate preparation for an entry-level qualification Additional business and communication courses, allowing students to function effectively in the broader areas of corporate communication A strong element of general education that makes our graduate's well-rounded individuals in addition to well-trained specialists ... [-]
Cyprus Nicosia
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English (US),Greek
Full-time
Part-time
4 years
Campus
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University of Southern Queensland (USQ)

Why study public relations with us? Public relations practitioners are the voice of organizations and corporations. They communicate between media, customers, suppliers, ... [+]

Be the voice

Why study public relations with us? Public relations practitioners are the voice of organizations and corporations. They communicate between media, customers, suppliers, community, government, industry, employees and other groups that interact with the organization they work for.

Our Bachelor of Arts (Public Relations Studies) degree will give you important industry skills, teaching you how to create public awareness campaigns and improve organization, public, and media relations.

Our lecturers are active in the industry and have connections for referrals and internships. We also have a Public Relations Advisory Committee of senior practitioners who are always keen to provide students advice and help them gain internships.... [-]

Australia Toowoomba Australia Online
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English (US)
Full-time
Part-time
3 years
Campus
Online
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Cardinal Stritch University

Students in the program will learn how to create and maintain a favorable public image for the organization they represent by shaping public perception of their organizat ... [+]

Students in the program will learn how to create and maintain a favorable public image for the organization they represent by shaping public perception of their organization and to increase awareness of its work and goals. The interdisciplinary nature of this program relies on coursework in Communication, Public Relations, Art, and Computer Science.

Request more information to have an admissions counselor contact you about the program requirements and the application process.

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USA Milwaukee
September 2020
English (US)
Full-time
Campus
Read more in English
University of Derby

Build skills in marketing communications, PR and advertising. Keep up to date with latest multi-media techniques. Learn how a strong, consistent brand image is developed ... [+]

Offering practical, in-depth study of one of the most exciting business disciplines, this specialist degree equips you to plan effective communication campaigns that deliver the right message to the right people in the right way.

Why choose this course?

Build skills in marketing communications, PR and advertising. Keep up to date with latest multi-media techniques. Learn how a strong, consistent brand image is developed – and the impact it has on business profitability. Marketing at Derby is ranked Top 10 in the Guardian University Guide 2020.

Is this course for you?

If you’re intrigued by the way companies promote products, services and brands to different audiences, BA (Hons) Marketing (PR and Advertising) is the right choice. It’s accredited by the Chartered Institute of Marketing (CIM) so – if you choose specific modules – you’ll gain exemptions towards the CIM Diploma in Professional Marketing.... [-]

United Kingdom Derby
September 2020
English (US)
Full-time
Part-time
3 - 6 years
Campus
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University Of Professional Studies Accra

It is announced for the information of prospective applicants and the general public that application for admission to Undergraduate Programmes of Study at the University ... [+]

Bachelor of Arts in Public Relations Management

The BA Public Relations Management programme develops knowledge of the concepts, theories, principles, and practice of public relations and an understanding of how to communicate effectively with an organization’s public. Practically oriented courses such as Public Relations Workshop and Public Relations in Practice provide students with the skills, tools, and knowledge that will enable them to work across a variety of sectors and industries including the public sector, the private sector, NGOs, and higher educational institutions. Specialisations are offered in Level 400 in either International Public Relations or Political Communication in the first semester and Event Management & Protocol or Employee Relations in the second semester.... [-]

Ghana Accra
September 2020
English (US)
Full-time
Campus
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Lebanese International University

The program allows them to explore the uniqueness of information as a product, shedding the light on two perspective models, namely the market one and that of the public ... [+]

Bachelor in Public Relations

The program includes following courses:

Media Management

The course offers the students the opportunity to get acquainted with the business of media. It allows them to explore the uniqueness of information as a product, shedding the light on two perspective models, namely the market one and that of the public sphere. While the market aims at profits and the public sphere is concerned with public interest, facts, theories and articles related to these issues, are communicated to the students. The objective is to induce them towards a global comprehension of the media industry on the one band, and on the other, towards an analysis of the media sphere as it presents itself today in their everyday lives, and of the various messages that it conveys.... [-]

Lebanon Beirut
October 2020
Full-time
3 years
Campus
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Middlesex University London

BA Advertising, Public Relations and Media degree with Honours is unique in that it will provide you with an excellent grounding in the key areas of both the... ... [+]

Bachelor in Advertising, Public Relations and Media (BA)

BA Advertising, Public Relations and Media degree with Honours is unique in that it will provide you with an excellent grounding in the key areas of both the advertising and public relations industries. Being the two most closely aligned areas of communication, and central to the operations of media, cultural and other industries, a degree in this subject will lead to many exciting career opportunities.The degree blends media theory with specific industry practices, from planning PR and advertising campaigns to the critical reflection on the role and influence of these practices among different industries, audiences and the contemporary media.The media department regularly hosts events and lectures with high profile industry speakers, and the BA Advertising, PR, and Media have a dedicated speaker programme: ‘from the coalface to the classroom’. Our guest speaker network includes representatives from BMB, Iris Digital, Grey, Wieden + Kennedy, Edelman PR, Chime, Plane Stupid, The Sync Agency, Greenpeace, Friends of the Earth, Save the Children, Macmillan, Sky and Rapha.As the UK hub of the advertising and PR industries, London offers excellent placement opportunities. Students on the course have secured placements across a wide range of companies and organizations, from agencies such as Frank PR, BMB, Saatchi and Saatchi to broadcast networks such as the BBC, ITV, MTV, as well as ‘client-side’ PR and marketing departments from the fashion industry to the charity sector.You'll work closely with our tutors, who include leading academic researchers as well as journalists, editors,... [-]

United Kingdom London UK Online
August 2020
English (US)
Full-time
Part-time
3 - 5 years
Campus
Read more in English